Digitální svět managementu - MBA for students - VŠE v Praze

Digital Transformation (ZHAW/Zurich)

Course code: 3MB113
Course title in language of instruction: Digital Transformation
Course title in Czech: Digitální transformace
Course title in English: Digital Transformation
Number of ECTS credits allocated:6
Mode of delivery: Class room
Mode of completion: Certificate
Language of instruction: English
Level of course and year of study: Advanced and Professional Students
Name of lecturer(s): Dr. Nico Ebert
Recommended optional programme components: none
Work placement: none

Aims of the course:

The topic of digital transformation is a hot topic these days. There’s no shortage of content on the subject, particularly from technology companies, touting their tools as the transformational silver bullet.

Technology of course is a pretty essential element. But it plays a supporting role. IT is the enabler, the means to enhance people giving them the superpowers they need to create more value. Value is only created when people and technology work harmoniously together. Unfortunately, that doesn’t just happen. Leaders have to work at it. There’s a lot to think about, but it seems that there isn`t much practical guidance.

So, in this course, we tried to steer away from much of the standard digital transformation course. The focus of the course lays on the digital trends, their impact on the society and our live and some pratical methods how to find the right strategies for your organization.

Learning Outcomes and Competence:


Digital Transformation (DT) is not necessarily about digital technology, but about the fact that technology, which is digital, allows people to solve their traditional problems. And they prefer this digital solution to the old solution.

The transformation stage means that digital usages inherently enable new types of innovation and creativity in a particular domain, rather than simply enhance and support traditional methods

The goals of the digital transformation management course is to learn how to

  1. Use key digital technologies
  2. Leverage key digital trends
  3. Build new digital business models
  4. Build digital capabilities
  5. Develop digital enterprise strategies
  6. Understand the pro`s and con`s of digital transformation
  7. Course contents:

    The course follows the following structure:
    1. The critical role of technology-based disruption
    2. Formulating strategies incorporating technology
    3. Operationalizing strategies and building digital capabilities
      1. House of Digital Business / Business Engineering
      2. Process engineering & Customer Experience
      3. Information systems types
      4. Selected technologies: cloud, big data, AI, Internet of Things, Blockchain
      5. Management IT-Architectures & IT-Governance


    Full syllabus for the course [PDF]