Excelence v Sales managementu- MBA for students - VŠE v Praze

Excellence in Sales Management / Excelence v Sales Managementu

Course code: 3MB109
Course title in language of instruction: Excellence in Sales Management
Course title in Czech: Excelence v sales managementu (anglicky)
Course title in English: Excellence in Sales Management
Number of ECTS credits allocated: 6
Mode of delivery: Full-time (2 days, 8 hours / day)
Mode of completion: 50 % participation a 50 % final presentation
Language of instruction: English
Level of course and year of study: master: 1
Name of lecturer(s): Ing. David Riha, MBA, Ph.D.
Recommended optional programme components: none
Work placement: none

Aims of the course:

Success in business and leadership is often not a question of theoretical knowledge, it's primarily about inspiration and the results. This practical course is focused on intermediating contacts of students with excellent personalities (leading sales managers), and inspiring students in their current and future career, based on the stories of successes and failures of these personalities. The course will be divided into three days. The seminars and workshops will take place at the headquarters of partner companies and at the University of Economics, Prague.

Learning Outcomes and Competence:


After successful completion of the course, students will be able to describe selected factors of success in sales management and to describe selected factors of potential failure in sales management.

Course contents:

  1. Introduction seminar
  2. Seminars and workshops focused on specific factors of success in sales management
  3. Seminars and workshops with partner institutions
  4. Final presentations
  5. For each seminar or workshop proactive approach is necessary.


Full syllabus for the course [PDF]